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Response: The Internet Killed the Traditional Marketer & New Influencers

I’m not a big fan of what passes for marketing as perpetrated by incumbent technology companies. It’s tone deaf & consistently irrelevant to me. Many others have shared similar opinions. As a “new media influencer” (I just made that up. Yes, I hate myself) I have a few points to make following a blog post from Lisa Caywood highlighting that gap between mass broadcast and point publishing (i.e. blogs, podcasts, SoMe).

Fear of missing out & Social Media

I am over new social media. And quitting most of the ones I already have. In the last two weeks I’ve literally cancelled dozens of useless social services (and finding out that most simply do not exist anymore).  At first I was worried that I was missing out, or that this service would be better, […]

Big Company People and Social Media experiences

Had some discussions recently and realised that, broadly, “Marketing Professionals” and “Big Company Executives” do not listen to podcasts at all. In fact, consumption of social media by such groups is very low. I’d say they prefer to have small numbers of one on one, or small meetings as ‘conversations’ and strongly influence small numbers […]