Quote from Tim Cook in an Apple Press release: Apple - Press Info - Apple Announces Record Pre-orders for iPhone 6 & iPhone 6 Plus Top Four Million in First 24 Hours]
“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”
Notice the overloaded neurolinguistic programming (NLP) in this heavily prepared statement
" better in every way", " thrilled customers love", " new record for Apple", “best iPhones”
NLP is obvious, manipulative, and feels creepy.