Greg Ferro - Work to Live

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Car Ownership as Advertising Metadata

Owning a car, driving around in a car, being in a car is data that can be sold to advertisers.

The other set of data is generated by the people in the car; a massive amount of information flowing in and out about where they're going and what they're doing. Last year in the U.S. market alone Chevrolet collected 4,220 terabytes of data from customer's cars. McKinsey forecasts that this could grow into a $450 to 750 billion market by 2030. Retailers, advertisers, marketers, product planners, financial analysts, government agencies, and so many others will eagerly pay to get access to that information. And it's a gift that keeps on giving. You can sell the same data again, again and again to a variety of different customers

A $500B market is an enormous capitalist force to get at that data. You can call it a “drive to innovate” or a “commit any act to get at the cash” but the result is the same.

The race for autonomous cars is over. Silicon Valley lost. - Autoblog :