Had some discussions recently and realised that, broadly, “Marketing Professionals” and “Big Company Executives” do not listen to podcasts at all.
In fact, consumption of social media by such groups is very low. I’d say they prefer to have small numbers of one on one, or small meetings as ‘conversations’ and strongly influence small numbers of people in the face to face format. Probably because that’s all they know, or all they think they can do. Also, it possible to control their risk and exposure.
I find this quaint and rather old fashioned.