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Twitter Valediction

I will be spending less time on Twitter. I will be returning to writing as my primary focus and will publish more often on my blogs, here and at and as my primary focus for sharing ideas, thoughts and commentary and just a little snark.

Social Media Strategy is a Marketing Strategy

My advice to companies who think they need a “social media strategy” is to tell them that they have it all wrong. What companies need is a marketing strategy that has social media as part of the mix.