A campaign about marketing that I can get behind – stop the waste the world’s resources with pointless junk.
As Marketers, we are sometimes under a strange social pressure to create a lot of "stuff" — t-shirts, pens, hats, bags, stress balls, and countless other tchotchkes with our logos on them aka, promotional products, or "swag
The three dirty little secrets about promotional products:
1. Roughly 2/3 of the marketing materials you produce end up in a hotel trash can before your target customer even leaves the conference.
2. People will not, in fact, buy your product because you gave them a branded flashlight keychain.
3. People are more likely to remember positive experiences shared with other humans, rather than objects.