Response: Social Networks can be Tipped by as Little as 0.8% of their Population | The Central Node

You've heard me raving about the risk of social networks. Here is some of the evidence.

This upcoming paper suggests that people, like me, can influence vast audiences:

Online Social Networks can be Tipped by as Little as 0.8% of their Population | The Central Node: “we were able to process a 1.4 million node sample of the Dutch social network Hyves in under 13 minutes.  Further, we demonstrated that the seed sets in real-world online social networks can be very small.  For instance, in a sample from the Friendster social network, we found a seed set that consisted of only 0.8% of the population.  We validated our algorithm with a set of comprehensive experiments on over 30 real-world social networks.”

In short, influencing a very small number of people in a social network creates a herd effect that can have far reaching impact on opinion. This is why I’m scared. I should not be able to sway your opinion. You should be able to think for yourself and make your own decisions.

One comment

  1. I should make my own decisions, you say?  Hmmm, this could be the start of something big.  Thanks, Greg!

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