| Short-form blogging

Photo by:  Aleksi TappuraGina Trapani has a some suggestions on Short Form Blogging that I like very much. Not every blog post needs to be a world changing epic with thousands of words:


  • If it’s a paragraph, it’s a post.
  • Negotiate a comfort zone on two axes: personal and public, tech and everything else
  • Traffic is irrelevant.
  • Simplify, simplify.
  • Ask for trusted collaborator feedback.
  • Have fun.

Lots of good points that explain each of these elements. | Short-form blogging.


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2 responses to “ | Short-form blogging”

  1. Good points from Gina, but a couple of things I’m still not 100% sure what I think yet.

    (1) A paragraph is a post. Okay, but that depends greatly on the content of that paragraph. Getting a viable thought out there that’s brief but useful is good. Makes sense to simply get that content out the door. But I’m seeing a trend here and there where a paragraph post is simply link bait for content (probably gated) somewhere else. Enough of those “paragraphs”, and I’m probably dumping the RSS feed. I say this as someone who has used this technique on my personal blog to promote content I created on other platforms. But I’m moving towards a model of golden rule blogging as best as I can. But the larger point stands – good blog posts someone will be glad they read don’t have to be long.

    (2) Traffic is irrelevant. Yes…and no. All depends what your goals are. If part of your income is tied to the size of your audience, then traffic is bloody important. My main blog is still growing, and that growth matters to me in the long-term. While today the blog is good for perhaps only 60K banner ad impressions a month, that’s a lot more over the course of a year, and it all adds up. OTOH, my blog is where I collect brain drippings and cruft. I only promote it quietly, using G+ where no one pays attention and via a couple of cross links. Do I care about traffic there? Not especially, but the entire site is an opportunity to experiment — publish what I like without fear of negative reactions or not meeting reader expectations. I’m very cognizant of those things on my mainstream content. Point being, traffic can be VERY relevant, depending on context.

  2. Yeah I am super confused. Everyone says you should be only posting blog content that has a word count of over 500 words or don’t even bother but then you go to big sites like Mashable, then post a blog about a short film with something stupid like 175 words?!

    Can someone straighten this out for me.