The article outlines how Gutenberg copied the ideas of movable type printing from Asia. I think he was successful because he made the bible widely available and ultimately led to mass production and scale.
There was widespread opposition to printing presses on the basis that uneducated people would be damaged by reading or accessing knowledge. Because the ideas behind the printing press spread quickly and were easily copied, it wasn’t possible for the elites to prevent new presses from manufacture as they did in Asian countries.
In effect, the book publishing revolution is an accidental innovation that succeeded by its profit motive. Publish books, make money > that preventing spreading of knowledge.