Music’s lost decade: Sales cut in half in 2000s – Feb. 2, 2010: “Total revenue from U.S. music sales and licensing plunged to $6.3 billion in 2009, according to Forrester Research. In 1999, that revenue figure topped $14.6 billion.”
But for the same year, Business Wire reports that US Music purchases actually increased 2.1% by units sales, but sold 8.5% less albums. In other words, gross revenue is shrinking.
So Apple said that iTunes has 200 million registered users globally with their credit card on file.
Lets say that 30% of those users sign up for the iTunes match at USD$25 per year.
That 60 million * $25 = $1.5 billion
Lets say Apple takes their standard 30% which includes their costs.
That’s USD$1.1 billion dollars, or about 20% of the gross income of the record industry.
Any industry which can report a 20% increase in profit at almost no cost, would be chewing their arm of.
And remember, 30% of users is probably conservative. And Apple may have already paid an advance to the record industry as inducement.
The record labels will get this money as a split from their copyright agencies.
That’s why iTunes match works for the Music Industry.